How to Make an Internal Survey Worth Trusting

Client: Universal Destinations & Experiences, Team Member Satisfaction (TSAT) program
Initiative: TSAT Global Brand Identity
Services: Brand identity, logo design, tagline development, brand systemization across digital, print, and presentation applications

The Situation: Universal’s Team Member Satisfaction survey, TSAT, runs annually in every park of the company’s global portfolio and drives real decisions about retention and employer brnad all year long. But its logo had been around for decades, and it struggled to work across the range of places it needed to show up: web, mobile, printed surveys, reports, executive presentations. It also never quite matched the parent Universal brand. A program meant to signal how much the company valued its people needed to reflect the standards of the organization.

The Work: Nomad Flamingo overhauled the TSAT brand from the ground up: a new logo, incorporated the exiting tagline “Your Feedback. Our Future.,” and developed a full identity system built to work everywhere the program actually lives. Instead of designing one nice-looking mark, we built a system flexible enough to hold up across application while still reading as unmistakably part of the Universal family.

The Shift: The survey and corresponding annual program now show up looking like it belongs to the same company that builds immersive theme parks for a living. Team Members opening the annual survey, or seeing TSAT results in a department meeting, get a brand as polished as the parent brand promises everywhere else. That consistency does quiet work: people trust a program more when it looks like leadership actually invested in it, and a survey asking for honest feedback lands differently when it doesn’t look like an afterthought.